Creating Visually Consistent Videos - Video Template Items

In order to maintain visual consistency, we need to ensure that each aspect of our videos is concurrent with our style guide. This means using the correct intros, outros, transitions, graphics, title cards, and animations.

Intros & Outros

Each newly-made video should contain the newest intro, outro, and title card.  Intros and outros are saved in the M-Drive under the frequent use folder. Title cards are found at this file path: /M-Drive/02-Frequent Use/Videos/Title Cards. We currently have several types of intros and outros that each correspond to a different type of video. You should always be sure to include the correct intro for the type of video you are editing.

For context, these are the different types of videos and brands that would each have a different intro and outro. For example, a full size video for the Hard Hat Training brand would be a different intro and outro then a pre-shift inspection video for the Med Safety brand.

Types of Videos  Full Size Videos  Pre-Shift Inspection Videos  Safety Basics Video

Brands of Videos  Hard Hat Training  Ag Safety  Med Safety  Safety Provisions

Transitions 

Transitions are another important aspect of visual consistency. We tend to include only a few specific transitions, namely: 

- Cross Fade 
- Dip to Black 
- Glitch 
- Door Closing 
- Pause & Discuss 

You can read about each of these transitions in the article titled "Transitions."

Motion Graphics

Graphics, pull-out cards, and animations also need to maintain consistency within the same video, and across the same types of videos. Each type of video will have specific elements like title pages, or headings and subheadings. These elements come from templates for each specific video types.  When you are creating videos, consider each of these components and check to ensure they are consistent in your video and when compared to other video types.

Title cards

A title card contains:  The name of the training topic  A watermarked logo in the background These title cards should be consistent with other training videos of the same type, and should contain only the correctly branded colors, logos, and fonts that are covered in the Corporate Style Guide.

Graphic lists 

Rolling lists are a common component of our video courses. They allow viewers to read important information on screen as it is being narrated.  These lists should be consistent in font type and font size. They should also match the graphic lists throughout the rest of the video.

Lower-thirds

Lower-thirds also provide context for the viewer. These always appear in the bottom corner and are often used to present a change in topic using a heading or subheading.  Be sure to never have sound effects accompany these lower-thirds, or motion graphics. Videos already have background and narration, meaning adding extra sound effects during the video makes the video to noisy and busy.